Probably the most common and important early stage go-to-market question I get from founders and first sales leaders is this: What are creative new ways to create demand for my sales team?
It's a forever question, and it's so hard. Usually it's about understanding what's coming next. Best...
Published 05/30/24
I'm rewriting some of my Science of Scaling framework after this conversation. It knocked me off my chair, if we're being honest here.
It's about the commission plan.
When I asked Nick Dellis (VP of Revenue, Mercury) about his team's commission plan, he said, "We don't have one."
And Nick makes...
Published 05/23/24