The Funnel and Revenue Math w/ Matt Plank (CRO, Rippling)
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Description
How do you set the right sales quota for a rep? What about the quarterly spend on account executives, marketing, or SDRs?
Host Mark Roberge is joined by Matt Plank (CRO, Rippling) to discuss how to think through all the different projections on your sales and marketing spends. In this episode learn more about:
The evolution of email as a growth channel
The importance of demand generation and scaling
Finding balance with inbound and outbound
Why you should 5x quota on a rep’s OTE (on target earnings)
The role of SDRs in the sales process
The Science of Scaling is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network in collaboration with HubSpot For Startups // Produced by Matthew Brown.
More Episodes
You spoke and we listened. We cover a lot of the science of scaling in our episodes, but we know there's plenty of questions you still have. So we'll be answering listener questions periodically on the show.
Send your question to Mark on LinkedIn, at our email address [email protected], or on...
Published 06/13/24
Published 06/13/24
We're in the Q2 board meeting, and we have a huge decision ahead: Who is our next sales leader? We're sifting through the candidates and one person says, ah, they're two big company. What does that mean to big company?
Jeff Perry (CRO, Carta) knew he had to check his ego at the door if he was...
Published 06/06/24
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