Bettina Grab, founder of Impact B2B, helps climate tech start-ups have a bigger, impact faster through growth and effective sales & marketing strategies. She is also a Zero Waste blogger, speaker & activist. We first discuss Bettina’s shift from corporate marketing to climate-marketing, why there is such a need for it today, and tips for founders. Next, we turn to zero waste living, what she has learned from living a plastic-free life, and some surprising facts about why recycling is really the last resor