52: How to fundraise $45,000 on campus for your favorite charity - Steve Sexton
Listen now
Description
"Everything that could have gone wrong, went wrong," said Steve Sexton. His first major fundraising event as the chapter president of Students Helping Honduras at UMD—a 5K— was a, "disaster that barely broke even." “I wanted to deflect the blame at first," he said, "But I took a long look in the mirror and said it is my fault. I can’t let this happen again.” He dusted off and said to himself, “You can’t let some naysayers put you down. You gotta keep going!” Steve wanted to improve the team's unity and morale. Soon, barbecues, rollerblading nights, and paintball outings were organized.  His biggest focus as the leader was simple: “to look out for my friends in the chapter.” In this episode, Steve deconstructs how they raised $1,500-$2,100 per day selling Krispy Kreme donuts at metro stations and through their campus thrift shop. “Every waking moment I had to do something," he said, "Planning, organizing, talking to somebody.” During the spring semester of 2017, the UMD chapter raised $45,000 to build two schools in Honduras. In this episode, Steve Sexton explains step-by-step how it was done. Steve Sexton Show Notes Steven Sexton found out about Students Helping Honduras at UMD’s First Look Fair Students Helping Honduras was Steve’s first experience volunteering abroad Steve got many of his friends to join SHH When Steve was elected, he asked himself, “can I do this?” “I have a lot to do,” he said to himself and got to work “We had to plan ahead and be prepared,” he said at the beginning of the year The UMD team created a calendar of events, deadlines for tasks, and small milestones “What would differentiate our table?” he asked for the First Look Fair They gave out juice bags at the First Look Fair When they organized a 5K, “everything that could’ve gone wrong, went wrong.” They had problems with the t-shirt orders, signups, and delays. “It was a disaster and we barely broke even.” He realized that a lot more planning had to happen Upon returning from Honduras, the UMD team started fundraising immediately Steve spent many hours organizing weekly meetings for the general body and for the exec committee. He also held many one-on-one meetings with his officers. The team organized barbecues, parties, rollerblading nights, and paintball outings to keep the group united and engaged He mixed down-to-business meetings with fun activities The Students Helping Honduras chapter focused on selling Krispy Kreme donuts at metro stations each week. They started with four stops but eventually were selling in ten stops simultaneously A box of 12 donuts cost the chapter $4. They sold each box for $8-$10 The first Krispy Kremes sales day was “chaotic” They bought $1,000 worth of donuts They woke up at 5am to start selling. They need supplies like tape, tables, Square credit card readers, etc. The chapter organized one, large event per month like a thrift shop, gaming tournament, soccer tournament, Easter egg hunt They chose the metro stations through trial and error The best stops had the best foot traffic They always went in the mornings. They would meet up at 5:30am and drive to their respective stops. They were out selling by 7am and be back on campus by 11am Friday was the best because members had less classes Thursdays were the best selling days since on Fridays some people don’t work The chapter made $1,500-$2,100 per day selling donuts At the height, they had 17-18 people participating per day “You can’t be afraid to get a no.” Many people ignored them but others are super friendly and ask about the cause “You can’t let some naysayers put you down. You gotta keep going!” Sometimes after the Krispy Kremes sales, the team went out to celebrate at the local Denny’s for a family brunch Steve helped set up fundraising pages for his members and held let
More Episodes
While traveling in Liberia as an undergraduate research student, William Smith played in 7am pickup soccer games. As the captain of the varsity team at the College of William & Mary (‘14), he needed to stay in shape. Little did he know what would happen next. William’s foot skills...
Published 05/23/18
During his senior year at the University of Kentucky, Jacob Dietz made it his mission to raise $25,000 for Students Helping Honduras. He and his classmates wanted to build a school in La Lima, Honduras, where 400 children lacked a middle school building. Jacob asked himself: “Do I have the...
Published 04/17/18