Google's Helpful Content Update (HCU) hit a lot of online businesses hard with its new update. Even well-established and authoritative websites experienced a significant drop in their rankings. That's why I went behind the scenes with Kelan Kline from The Savvy Couple, whose online blogging side hustle did well even after the update. Kelan built his online business up from making $50 in the first year to now seeing around 500k pageviews a month. That led to his online business making seven figures last year. Tune in to Episode 605 of the Side Hustle Show to learn: Strategies for creating content that resonates with Google's algorithm changes Ways to diversify traffic sources beyond just Google search Tools/tech for content creation, email marketing, monetization, and more. Full Show Notes: Blogging in a Post-HCU World: The Savvy 7-Figure Online Business New to the Show? Get your personalized money-making playlist here! Sponsors: Squarespace - Start building your professional website today! Indeed – Start hiring NOW with a $75 sponsored job credit to upgrade your job post! Airbnb - Start an Airbnb business and earn money as an Airbnb Host! Cantaloupe — Join the 30,000+ entrepreneurs who rely on Cantaloupe to run and grow their vending businesses!