In this episode, Staffan Liljestrand, Founder and Chief Science Officer at Bumbee Labs, joins us to talk about using Wi-Fi Location™  capabilities while upholding privacy standards. Staffan discusses the tremendous growth of the location-based services market and the many potential applications for this data, ranging from retail conversion to optimizing office space and sustainability. Wi-Fi Location: https://www.wi-fi.org/discover-wi-fi/wi-fi-location Wi-Fi Security: https://www.wi-fi.org/discover-wi-fi/security Sweden’s Bumbee Labs empowers public venues to make smarter decisions – with Wi-Fi footfall analytics: https://wifinowglobal.com/news-and-blog/swedens-bumbee-labs-is-empowering-public-venues-to-make-smarter-decisions-with-wi-fi-footfall-analytics/ For Wi-Fi Alliance: www.wi-fi.org For Membership Info: https://www.wi-fi.org/membership General Contact: https://www.wi-fi.org/contact-us