How Hotels Use Loyalty to Compete
Listen now
Hospitality is a sector that’s well placed to leverage loyalty in the coming years. Winning a bigger share of direct bookings has long been a goal of hotel companies, to ease their dependence on online travel agencies. Now IHG is using a revamped loyalty program in tandem with a new booking app to address this. The advantages will go beyond free nights and upgrades, according to its senior vice president, global loyalty and partnerships. “We’re proud of what we’ve brought to market. But delivering loyalty at scale to 6,000 hotels is complex,” Heather Balsley told Skift senior hospitality editor Sean O’Neill. Listen to the full conversation with Balsley here.
More Episodes
India is projected to surpass China as the world's most populous country later this year, as China begins to decline and India's population growth shows no sign of slowing until 2064. That shift carries huge implications for travel across the globe, and has the potential to rewire the race for...
Published 01/21/23
For this bonus episode of the Skift Travel Podcast, we turn to our colleagues at Airline Weekly for perspective on Southwest Airlines. As most of the traveling public knows, the airline had a terrible, horrible, no good, very bad holiday season. The cancellation of 15,000-plus flights between...
Published 01/09/23
Published 01/09/23