Nora Shepard is the Director of Business Development at SimplyBe. and one of its founding members. She single-handedly built the processes and systems that are the company’s foundation, and as the Director of Business Development, Nora oversees key partnerships and continued growth into new markets.  Before joining SimplyBe., Nora was a contributing writer for WeddingWire and the Content Manager for NewFounders HQ. She graduated from the University of Michigan with a degree in Women’s Studies. In this episode… Do you detest using social media? Are you having trouble driving leads and referrals through content? If so, Nora Shepard can help you turn your brand around.  According to Nora, if you hate social media, you might be doing it the wrong way. When it comes to online content, you need to be authentic. You might even find that social media is enjoyable when you can be yourself and bring your full self to every interaction. Content is no longer king in today’s world — the only way to stand out is through clarity and vulnerability. Want to learn the best practices for sharing your story? In this episode of the The Sleep for Side Hustlers Podcast, Riley Jarvis and Anthony Rodriguez join Nora Shepard, the Director of Business Development for SimplyBe. Together, they talk about the right ways to share your story and build your brand. Nora discusses her journey from content management to business development, how SimplyBe. is helping clients succeed, and the importance of focusing on your target audience. Stay tuned!