Join Timbo's Membership and take control of your marketing Ben Goodman seems to have the Midas Touch, having built and exited one, seven figure business, along with his current 2-year old business recently being valued at $20M. But, like most successful business owners, his entrepreneurial journey hasn’t been without some failures along the way.  Join me as Ben shares lessons from those failures, along with his tried, tested and wonderfully simple methodology for business success. It’s an intriguing episode 627 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Silvi founder, Ben Goodman Ben Goodman is the co-founder of Silvi, a brand that aims to cure acne with his patented pillow case containing, of all things, silver!  In this chat, Ben shares how the inspiration for the company came from his own struggle with acne and his determination to find the root cause. After discovering that pillowcases can harbour up to 1000x more bacteria than a toilet seat, he and his business partner embarked on a journey of R&D to develop silver ion treatments that can reduce acne and other skin concerns.  After launching in late 2020, Silvi has had tremendous success, with the company now valued at over $20 million and high-scale investors, including Hezi Leibovich, Co-Founder and Managing Director of Catch.com.au and Luxury Escapes founder (and past guest) Adam Schwabb. Interestingly, Silvi isn’t Ben’s first rodeo, having previously launched and sold a seven figure business, along with a few failures along the way.  So, join me as he candidly shares lessons from those failures, along with his tried, tested and wonderfully simple methodology for business success. We start with Ben talking about his entrepreneurial journey so far.   Resources mentioned in today's episode ... Typeform for creating forms Judge Me for reviews Charm for business ideas Big Spy for ad scraping Ad Spy for searching facebook ads Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event   As always, thanks for your support. May your marketing be the best marketing.   Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150. See omnystudio.com/listener for privacy information.