Join Timbo's Membership and take control of your marketing Today we meet a fellow who, with his best mate, used to run a fruit and veg store at the Sydney Food Markets … Now they own and run a multi-million dollar, national, commercial lighting company! Who doesn’t love a good pivot? It’s a lights-on episode 628 of The (13 year-old, award-winning) Small Business Big Marketing podcast.A little more about Lowa Lighting's Anthony Galimi & Carlo Cesta Have you ever come across a business owner who’s made a massive career move? One that’s taken them way out of their comfort zone and into unchartered waters. Personally, I’ve got a lot of admiration for someone who says “Enough's enough, I’ve been doing such and such for way too long, and now it’s time to try something completely different!” It feels so risky to leave behind something that identifies you, that you know you’re good at, and jump into a business that’s untested and in which you have passion, but very little experience. Well, that’s exactly what today’s guest Anthony Galimi did with his best mate Sal Maresca. Pre 2010 they were happily working together in a family fruit and veg business at the Sydney Food Markets. Wanting a bigger challenge, they decided to start Lowa Lighting (from scratch!), which today is a multi-million dollar commercial lighting business, that manufactures and supplies architectural, commercial and industrial lighting products nationally. So tune in if you love the idea of following your dreams and creating a business you love, and a company culture you're super proud of (Anthony and his wife still cook lunch for all the staff to this day!). And a big thanks to my friends at DELL for the intro. Here's a short video documentary DELL produced on the Lowa Lighting business. I started off by asking Anthony (who’s joined in this chat with his Marketing Manager Carlo) how and why he made such a drastic pivot.   Businesses that make this podcast possible - Please support them DELL Technologies - Small business IT solutions Book Tim Reid to speak or emcee at your next business event   As always, thanks for your support. May your marketing be the best marketing. Timbo Reid P.S. Tell me what marketing is working for you - 0480 015 150. See omnystudio.com/listener for privacy information.