Recently ex-chef turned online entrepreneur Frank Greef shared his incredible journey with us in which he and his brothers started a business in a field they knew nothing about, risking their parents’ livelihood, and then selling it for $180M. As amazing an episode as it was, I was reminded by a long-time listener that Frank and I neglected to cover one very important point. One that if you truly get your head around, your business life will never be the same again. It’s an inspiring episode 659 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about Real Base co-founder Frank Greeff ... In episode 655, I interviewed ex-chef Frank Greeff, who with his two brothers, created and sold a real estate marketing business for $180M, risking their parent’s business along the way. If you’re yet to listen to that chat, I’d encourage you to do so. Based on your feedback, it’s clear that you guys loved Frank’s story BUT, it’s also clear that I didn’t go quite far enough, as this note from long-time listener Ben Minutoli makes clear. Here’s what Ben had to say … “Hey Timbo, please tell me you have plans on getting Frank Greeff back on the show again soon? We went the whole episode hearing about his business and how he built it up from nothing and sold it for a fortune and all the lessons along the way. But then, right at the end, Frank drops the bombshell that he’s planning to write and sell a cookbook, to raise a million bucks for charity in less than 2 months, and to do that he has hired a videographer and will be doing content marketing costing up to $300,000. Ohh mate!!!! You need to get him back on so we can hear about what he plans to do and why he decided to go that way.” Well Ben (and others) your wish is my command.   Businesses that make this podcast possible StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!).   Patreon - Join Timbo's Business Owner Membership and take control of your marketing.   Book Tim Reid - Keynote or conference emceeing.   As always, thanks for your support. May your marketing be the best marketing. Timbo Reid See omnystudio.com/listener for privacy information.