Demand-side flexibility is essential for an energy system, with an increasing number of decentralized and renewable energy resources. Both the energy system and society in general rely on consumers who adapt their energy consumption to the available grid capacity. Digitalization and new technologies such as smart meters and market-based solutions are turning consumers into active players. So how could demand-side flexibility be incentiviced and what could flexibility marketing look like in different sectors? And which role do home batteries and the aggregation of small producers and consumers play? Kieron Stopforth, Senior Manager at Octopus Energy Group reveals that and more.   Timeline: 02:04 Why is demand-side flexibility essential for a flexible energy system? 08:55 Which assets have the biggest potential for flexibility? 11:22 What about the homeowners' batteries to store grid electricity when it is cheap so that it can be fed back into the grid at times of high prices? 15:30 What conditions must an electricity market fulfill for a business model like Octopus Energy Group with flexibility to work? 20:25 What needs to be done to make better use of existing flexibility potential and how can people be motivated to make their flexibility available? Questions or suggestions? Then send us an email to [email protected]