In the summer of 2003, Diddy was preparing to run his first NYC marathon. He reached out to Sole Chronicles co-host, Muhammida El Muhajir then Nike's Music Marketing Manager to explore a partnership with the brand. The episode recounts the inside story and the way brands approach partnering with celebs/influencers.  The Sole Chronicles highlights the experiences two sports and entertainment industry veterans, Nekeda Newell-Hall and Muhammida El Muhajir shared while navigating the sports and sneaker industry, Hollywood, and corporate America as young Black women with roles and projects with The NBA, Nike, Jordan Brand, Global Brand Marketing Inc. (Diesel, Pony, Nautica), William Morris Agency, ICM, Viacom, Gatorade and more. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/sole-chronicles/message Support this podcast: https://anchor.fm/sole-chronicles/support