Ric Wilson, the Senior Director Sports Marketing at Nike shares his 25 year sports industry experience having had positions at the Jordan Brand, Converse and Nike. A former NBA player, during his career in sports marketing, Ric has been responsible for setting the long-term direction and strategy for basketball, identity partnerships, organic brand initiatives, and endorsement agreements for superstar players such as Dwayne Wade, Rasheed Wallace, Kevin Garnett, and Kobe Bryant. Listen to Ric's Sole Chronicles for a story that is an intersection of sports, basketball, race, and balancing corporate and family life.   --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/sole-chronicles/message Support this podcast: https://anchor.fm/sole-chronicles/support