In today’s episode of the Wealthy Woman Lawyer® podcast, it is my pleasure to interview Elise Holtzman of The Lawyer’s Edge. Elise is passionate about attorney success and happiness! She is a former practicing lawyer, professional coach and trainer, and the CEO of The Lawyer’s Edge. The Lawyer’s Edge helps law firm grow by helping lawyers become better business developers and leaders. Elise is also the creator of The Lawyer’s Edge podcast and frequently speaks for law firms and bar associations. She’s also the creator of the Lawyers Making it RainTM program and the Ignite Women’s Business Development Accelerator. In today’s episode, we discuss… Elise’s journey from pre-med to law school, and then Big Law attorney to professional coach and trainerHow she defines marketing and business development—and distinguishes between the twoHer expert advice for lawyers who hate marketing and networkingThe mindset shift that can completely transform your business development resultsHow she thinks the pandemic has challenged and transformed law firm marketingChallenges (and advantages) unique to women rainmakersSpecific tasks you can delegate to others to help you with your business development (Hint: You don’t have to do it all.)The biggest mistake Elise observes lawyers make when it comes to business developmentAnd much more!Links to Love: ***Check out The Lawyer’s Edge on Apple Podcasts and reach out to Elise and her team if you’d like to learn more about how The Lawyer’s Edge can help you become a better rainmaker for your law firm business. ***Book a Practice Growth Assessment call with me. ***Head over to our website and add yourself to our email list by grabbing a copy of our popular guide: What Wealthy Woman Law Firm Owners Know That You Don’t. www.wealthywomanlawyer.com ***Please Leave a Review and Share. If you love the Wealthy Woman Lawyer® Podcast we’d be ever so grateful if you’d: 1) Leave us a review on Apple Podcasts, and 2) Share your favorite episode with another woman law firm owner you know will benefit from it! ***Want to Scale Your Law Firm to 1MM or More? The Wealthy Woman Lawyer® Podcast is sponsored by Wealthy Woman Lawyer, LLC. We help women law firm owners scale their law firm businesses to and thru 1MM with total ease. If you’d like help to scale your law firm business, we invite you to JOIN US IN THE WEALTHY WOMAN LAWYER LEAGUE or, if you have already reached $500K or more in gross annual revenue, but haven’t yet hit that $1M mark, to apply for private coaching with me.