Extra, Extra! Hear All About Audio for Brands with Jimmy Saunders of The New York Times
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Description
On this episode of The Sonic Truth, Veritonic’s Kristin Charron is joined by Jimmy Saunders, Executive Director, Audio and Events at The New York Times to discuss how brands are embracing audio. From audio logos to audio and podcast advertising, they dive deep into best practices for ideation and creation, measuring podcast ad reach and […]
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On this episode of The Sonic Truth, Kristin Charron is joined by Alyson Sprague from Wondery and Dan Jeselsohn from ART19, who dive deep into three of the largest myths around podcast measurement. They not only explain and debunk the myths, but provide historical context for each. The...
Published 04/07/24
Published 04/07/24
On this episode of The Sonic Truth, Annalise Nielsen from Pacific Content joins Kristin Charron to discuss the creation [and value of] branded podcasts, the testing and optimization tools that brands are using to get it right, the importance of having an iron-clad marketing strategy that includes...
Published 02/07/24
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