On this episode of the Sourcing Industry Landscape podcast, Dawn is joined by Mark Raffan, Founder of Negotiations Ninja to celebrate him winning the 2023 Future of Sourcing Rising Star Award and get to know him a bit better. Mark shares the origin story of Negotiations Ninja and how his upbringing played a significant role in shaping his expertise. We learn about the importance of listening to understand and not allowing your ego to take the driver’s seat during negotiations. Tune in to this insightful episode for a glimpse into how negotiation, persuasion, and conflict resolution can be done in a painless and equitable manner.   Check out Mark’s latest book 9 SECRETS TO WIN DEALS AND INFLUENCE STAKEHOLDERS: https://negotiations.ninja/9-secrets-to-win-deals-and-influence-stakeholders-preview/   Learn more about the Future of Sourcing Awards: https://futureofsourcingawards.com/   Register for the next Global Executive Summit: https://events.sig.org/en/60KUru6/2024-global-executive-summit-east-5a3N4z2HMwz/overview