Many scientists love communicating their science to the public and they know that science communication is the key to improving conservation, but when they do SciComm they tend to not be their authentic selves causing their audience to disengage. Therefore, in order for SciComm to be effective scientists must connect with their audience by being themselves. In this episode, I provide advice and reasons why you should be yourself and the benefits that go along with it when doing SciComm. Sign up for the Duke Environmental Communications Certificate Course called: Building and Online Community through Audio Storytelling: https://bit.ly/3ivkHCx Connect with Speak Up For Blue: Website: https://bit.ly/3fOF3Wf Instagram: https://bit.ly/3rIaJSG Twitter: https://bit.ly/3rHZxpc