Last week, Aspire Food Group announced that it had acquired Exo, a company that makes protein bars from crickets. Exo will, under the terms of the acquisition, become Aspire's consumer-facing brand. Aspire's Aketta line, which launched in 2016, will be rebranded as Exo products. Exo, meanwhile, will exclusively use cricket protein from Aspire. "Aspire is the Procter & Gamble and Exo is the Gillette - on a much more humble scale right now," Aspire cofounder and CEO Mohammed Ashour said last week.