A brand is a promise, a good brand is a promise kept. Our Chief Innovation Officer, Rob Warner talks about how SQUATWOLF is focused on elevating the human experience by designing products that help individuals achieve their fitness goals. From being told he would never be able to play any sports again due to an injury in his childhood, to working with several renowned brands, to designing the World Cup-winning football kit for Italy in 2006; Rob brings over 20 years of experience to the brand. As a visionary and a strong proponent of innovation and sustainability, Rob talks about our sustainable packaging and the thought process behind designing superior products that exceed the needs of modern athletes.