Are you really answering the right question? Do you find that your solutions to the problems you’re facing are not working? Don’t fear, Chris Saad and Yaniv Bernstein are here to steer your startup towards success. Together they discuss the essential strategies of not falling victim to the substitution heuristic. Misguided Priorities: Explore how founders often prioritize fundraising and publicity over solving core customer problems, leading to convoluted results. The Right Sequence: Learn the importance of solving customer problems first, scaling the solution, and then monetizing, avoiding the pitfalls of reverse engineering. Strategies for Success: Uncover practical tips for founders, including accountability partnerships, documenting assumptions and metrics, and maintaining focus on core objectives. The Role of Advisors: Understand how advisors can serve as critical checkpoints, helping founders realign when they veer off course and guiding them towards answering the right questions. Cultivating Effective Habits: Embrace the significance of developing habits and routines to combat distraction and avoid falling prey to substitution fallacies. Watch the full episode to equip yourself with the knowledge and insights needed to navigate startup challenges and prioritize effectively! 🚀🔍 The Pact  Honour The Startup Podcast Pact! If you have listened to TSP and gotten value from it, please: Follow, rate, and review us in your listening app Subscribe to the TSP Mailing List to gain access to exclusive newsletter-only content and early-access to information on upcoming episodes: https://thestartuppodcast.beehiiv.com/subscribe  Secure your official TSP merchandise at https://shop.tsp.show/       Follow us on YouTube Give us a public shout-out on LinkedIn or anywhere you have a social media following  Key links The Startup Podcast is sponsored by Vanta. Vanta helps businesses get and stay compliant by automating up to 90% of the work for the most in demand compliance frameworks. With over 200 integrations, you can easily monitor and secure the tools your business relies on. Go to www.vanta.com/tsp  for 20% off their incredible offer. Follow us on YouTube for full-video episodes: https://www.youtube.com/channel/UCNjm1MTdjysRRV07fSf0yGg   Get your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2A The Startup Podcast website: https://tsp.show    Learn more about Chris and Yaniv Work 1:1 with Chris: http://chrissaad.com/advisory/   Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/   Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/ Credits Lovingly handcrafted for the global startup community by: Editor: Justin McArthur Associate Producer: Aidan CousinsIntro Voice: Jeremiah Owyang