Dean Forbes has been named one of the UK’s 50 most ambitious business leaders by Lloyds Banking Group and The Daily Telegraph. He was also named in the J.P.Morgan sponsored Powerlist 2021, 2022 and 2023 as one of the 100 most influential Black people in the UK. Dean joins Steven for a frank discussion about business, motivation, resilience, the power of victory, and how he's become one of the most powerful alphas in the business game. KEY TAKEAWAYS The only thing that ever really matters in business is achieving the outcome you came for. Winning is everything. Your network directly impacts the level of success you have. If you surround yourself with the best, you will be the best - it's that simple. If you feel threatened by things and show it, then people won't respect you. The power of an alpha shines through if they can shake off the fear and show strength. If all you're chasing is money then prepare to be disappointed. Most businesses fail, so wealth creation is not guaranteed. There has to be another reason for business hunger. BEST MOMENTS 'The only thing that counts is the victory' 'I would attribute the vast majority of my success to the people in my life' 'That's an important part of being an alpha - not to feel threatened' 'Be positive about disappointment' VALUABLE RESOURCES The Steven Sulley Study        Dean Forbes - https://forbesfamilygroup.com/about-dean/ ABOUT THE HOST The Steven Sulley Study is my take on success. My view is you should have multiple focuses to be a well-rounded individual. Success shouldn't be just one thing like money, for example, it should also consist of a healthy fit lifestyle and thriving relationships. As a person who has made a success in life and also made huge cock-ups I feel I can offer suggestions and tips on how to become successful or at least start your pursuit. My 'Study' has taken resources from reading and education plus being around, my perception, of successful people and I, know a lot of successful people from all walks of life. My 'Study' coming from my experiences in business, investing, sales (my core background), training, boxing and education has enabled me to become well rounded and successful and I will help you in these key areas too. CONTACT METHOD Instagram See omnystudio.com/listener for privacy information.