Zac Alsop, the YouTuber known for sneaking into high profile events and taking exotic animals to luxury hotels.   Zac talks about his viral YouTube videos and the business behind being a content creator. They discuss what makes a viral video, Zac's experience sneaking into Conor McGregor's dressing room before a big fight, and how to stay consistent with your audience over time.   KEY TAKEAWAYS Thumbnails are extremely important for getting clicks and engagement.  Authenticity and not being a "d******d" are important values for Zac. Influencers are looking to diversify their business beyond just YouTube through brand deals and product launches.   BEST MOMENTS Zac recounts in detail how he snuck into Conor McGregor's dressing room before a big fight, from getting past security to finding himself in the room as McGregor cut his birthday cake. His story about almost becoming the owner of a Banksy artwork after playing on a graffitied car as a child in an abandoned quarry. When Zac discussed pushing boundaries with his content but keeping it relatively "wholesome" through harmless pranks rather than at the expense of others. His advice about creating curiosity and a "hook" through thumbnails to get people to click, like showing up at a hotel front desk with a farm animal.   VALUABLE RESOURCES The Steven Sulley Study Zac Alsop’s YouTube   ABOUT THE HOST The Steven Sulley Study is my take on success. My view is you should have multiple focuses to be a well-rounded individual. Success shouldn’t be just one thing like money, for example, it should also consist of a healthy fit lifestyle and thriving relationships. As a person who has made successes in life, and also made huge cock-ups, I feel I can offer suggestions and tips on how to become successful, or at least start your pursuit. My ‘Study’ has taken resources from reading and education plus being around, my perception of, successful people - and I know a lot of successful people from all walks of life. My ‘Study’ coming from my experiences in business, investing, sales (my core background), training, boxing and education has enabled me to become well-rounded and successful and I will help you in these key areas too.   CONTACT METHOD Instagram