Since 1904, the Shoe Service Institute of America has operated as an essential champion for the shoe repair industry. This week, Ben sat down with SSIA board member Justin Bennett (day job: Chicago-based shoe store/repair shop supplier Justin Blair & Co) to catch up on what happened at the recent 116th annual SSIA Convention, including the organization's Grand Silver Cup awards lavished upon North America's top cobblers. The chat with Justin also covers the growth of shoe-repair YouTube and TikTok, SSIA’s most interesting and successful marketing efforts past and present, the gap between what repair customers want and need today vs back when, the interesting ways he’s seen the market crater and bounce back since 2020, the viability of a trade school for shoe repair, and plenty more.  ______________________________________________________________________________________ This episode was sponsored by Standard & Strange Theme song: The Road by Punk Rock Opera