The current economic environment is challenging for small businesses. On today's episode, Janet visits with Kate McIvor, owner of The Confident Stitch in Missoula, Montana, to hear about her business philosophy and what makes for a successful fabric store. The Confident Stitch offers both modern quilt fabrics and apparel fabrics in a lovely, downtown Missoula brick-and-mortar store, but also has a thriving online presence and several subscription services for customers. Kate will introduce us to We Quilt This City and gar{Meant} For You and talk about the joys and challenges of living out her life's dream.