In this third episode of the Strategic Storytelling podcast, I'll be sharing part-one, of a three-part series of episodes where I'll talk about the three stories that every brand needs to have! Stories are powerful because they're unique to you and your business brand, but in order for you to get the most out of them, you need to know which stories you need to have. After working with dozens of companies and hundreds of leaders, I've come to the conclusion that the best brands always have the best stories. Which one is the most important? In this episode I'll share that story with you and give you some practical tips to find that story for your brand. Also, if you or your company need help becoming more influential and persuasive communicators and storytellers, visit my website: www.cesarcastro.com where you'll find different ways that I can help you. See you soon :-)