Welcome to Strategy Skills episode 455, featuring an interview with the author of Ping Pong Leadership: 18 Principles to Succeed at Any Table in Business, Sports, and Life, Justin Bookey. In this book, Justin distills lessons from a beloved global sport into 18 actionable and unforgettable “Pong Principles.” Justin has spent decades as a competitive table tennis player, trained with national and world champions, and won medals at the US Open. He is an Emmy-nominated content creator and strategist, and he’s worked with leaders at global companies to accomplish their business goals. As these two worlds overlapped, Justin realized that the core principles he learned while training to compete at the table also apply to success in business and leadership. Ping Pong Leadership is a powerful guide to success at any table.   Justin Bookey is a former lawyer, an award-winning marketing strategist, and global ping pong player. He’s had the good fortune of learning from some of the best and brightest in several arenas while working with leaders at Disney, Sony, Honda, Qualcomm, XPRIZE, and more. After practicing communications law for several years in Washington, DC, he transitioned to web content development. He’s earned Emmy nominations for feature documentaries he produced, and Telly, Viddy, and ADDY awards for digital marketing campaigns he spearheaded.    Upon moving to LA, Bookey stepped up his training with Olympian and world-class table tennis coach Wei Wang. His efforts with her and other national/world champions helped him win medals at the US Open and the US national championships. He learned different leadership cultures while studying in India and teaching in Japan, and has played table tennis on seven continents. He grew up in Seattle, Washington, and now lives and works in Santa Monica, California, where he also runs PongFit, a nonprofit that builds fitness and community through ping pong.   Get Ping Pong Leadership here: https://rb.gy/wbgkae   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo