In this episode of "The Student Investor Podcast," join host Ivyn Sambo as he delves into the art of company research and unveils the secrets to making informed investment decisions.  Researching a company before investing in its shares is a crucial step in the investment process. Ivyn emphasizes the importance of understanding a company's fundamentals, potential risks, and growth prospects. He guides listeners through a step-by-step journey of exploring key aspects of company research. Starting with assessing your own risk tolerance, Ivyn highlights the importance of investing only money that you can afford to lose and won't need in the short term. She shares expert recommendations on smart financial planning and diversifying investments for different goals. Moving on to understanding how a company makes money, Ivyn sheds light on the significance of studying a company's financials and its monetization strategies. Listeners discover how to access publicly available annual reports and gain insights into a company's performance, quarterly earnings calls, and analyst coverage. Next, Ivyn helps listeners narrow their focus by highlighting important line items to consider when analyzing a company's financial reports. Key metrics such as revenue, net income, earnings per share (EPS), price-earnings ratio (P/E), return on equity (ROE), and return on assets (ROA) are demystified, providing a clearer understanding of a company's financial health, profitability, and value. Transitioning to qualitative stock research, Ivyn emphasizes Warren Buffett's advice to invest in companies you genuinely understand and identifies important questions to consider. Listeners learn to assess a company's competitive advantage, evaluate its management team, and anticipate potential challenges that may impact its long-term growth. To put stock research into context, Ivyn highlights the significance of historical data and industry comparisons. He emphasizes the value of understanding a company's performance over time and how it compares to industry peers, providing listeners with tools and resources to gain a broader perspective. Join Ivyn Sambo on this educational and insightful journey into the world of company research. Tune in to "The Student Investor Podcast" and equip yourself with the knowledge and skills needed to make informed investment decisions. Happy investing!