When Ethan Austin started GiveForward, they were one of the first crowdfunding platforms around (even before Kickstarter), and although Ethan dreamed of business success, his first year offered little but business failure. In today’s episode, you learn what Ethan and the GiveForward team did wrong, and how they overcame this by focussing on a particular type of customer. Wish to learn how to succeed in business, listen up to today’s session.   ** This 5-Minute Lesson offers a short-and-sweet peek into how to succeed in business, and is inspired from the book, The Successful Mistake**   (Produced by Marcus Hind of Dynamiq Management Limited, www.dynamiq.co)