Join me and my guest, brand strategist Grace Griffith, as we discuss the importance of brand strategy and messaging. We explore the concept of the voice of customer research and how it helps businesses understand their audience's needs and desires. Listen as we delve into creating a brand voice guide, which allows companies to establish consistency in their messaging.  ➡️ Snag the much anticipated Systems & Workflow Magic Bundle (The Launch Edition) HERE: https://systemsandworkflowmagic.com/the-launch-bundle-kajabi Top reasons to listen to the entire episode: Determining your customer's voice is essential for finding your audience's needs and desires.The importance of organizing testimonials in different phases of marketingAnd much more! Full Show Notes Here! Connect with Grace Website - gracemariegriffith.com IG- @gracemariegriffith Connect with Dolly DeLong Website Instagram Pinterest YouTube Special Codes From Dolly DeLong: Create a System for your Marketing with ENJI here (get 15% OFF your first two months) Want 30% OFF Of Dubsado? Click here Get started with Riverside for as low as $15 a Month with this link Thanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please: ✅Sign up for weekly reminders to stay updated on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools 🥳Post a screenshot & some of your favorite critical takeaways on your IG story and tag me @dollydelongeducation so I can repost it! Hosted on Acast. See acast.com/privacy for more information.