Mike & Karen are joined by SW Water's Chief Customer and Digital Officer, Laura Flowerdew, for an extensive discussion of the innovative campaigns that the organisation are running to help people use less water.   Get in touch with the show with any of your questions or comments: [email protected]   TIMESTAMPS   0:00 - Introduction and hellos 5:22 - Laura joins the show 6:31 - Explaining the ’Stop The Drop’ campaign 10:22 - The overall reach of the campaign 15:02 - The progression from ‘Stop The Drop’ to ‘Save Every Drop’ 20:22 - Communication strategy concepts 23:20 - The importance of generating resources and future Desalination work  27:00 - Working with the Environment Agency to optimise output 29:00 - Getting out reassurance messages to the consumer 34:00 - The importance of innovative campaigning 36:10 - Mike & Karen wrap up the show and recollect   SHOWNOTES    'Stop The Drop' 'Save Every Drop'