#31 - Lifting The Lid
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Description
Mike & Karen are joined by Associate Director of Yonder Consulting, Rebecca Hughes, for an eye-opening discussion of the unusual ways in which people waste water within the home.
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TIMESTAMPS
0:00 - Introduction and hellos
3:00 - CCW’s new Go Tap! Campaign
7:00 - Rebecca joins the show
11:00 - The most striking habits discovered as part of the work
14:30 - Demographic skews in the research across age and location
21:00 - Why do people behave so differently in the bathroom?
27:02 - The research suggests most people do want to be more water efficient
32:00 - Farewells and final tips
SHOWNOTES
Go Tap!
Full 'Lifting The Lid' research
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Published 05/24/24
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