#33 - Bin The Wipe
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Description
Karen & Cath are joined by Jennie & Simon of Northumbrian Water for a discussion of their enormously effective behavioural change campaign, 'Bin The Wipe.
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TIMESTAMPS
0:00- Introductions and hellos
3:35 - Northumbrian Water join the show
6:42 - The origins of the ‘Bin The Wipe’ project
10:47 - Mitigating sewer flooding
16:30 - The importance of disposing responsibly
21:06 - How the success of the programmes have been tracked
26:00 - The expansion of the campaign nationwide
33:00 - The impact of positive affirmation and the reduction of blockages
40:41 - Final thoughts
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Published 05/24/24
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