The Met Office's very first socio-meteorologist, Helen Roberts, joins Mike & Karen for an insightful discussion on the intersection between psychology, sociology and effective water efficiency messaging.    Get in touch with the show with any of your questions or comments: [email protected] Follow us on Instagram: https://www.instagram.com/waterfall_podcast/ Follow us on Twitter: https://twitter.com/Waterfall_Pod   TIMESTAMPS    0:00 - Introductions and hellos  3:30 - Draining a reservoir to grab your phone?! 6:03 - Helen joins the show and explains her unique role as sociolo-meteorologist  12:00 - The impact of a socio-meteorlogical approach in communicating the weather  15:45 - The parallels between Helen’s work and CCW’s own messaging on water efficiency   19:20 - Dealing with different motivations of audiences 23:30 - Steps forward in communicating messaging about weather and climate 25:00 - The importance of balancing empowerment with innovative messaging 29:00 - Going beyond the academic world and into the household 32:00 - Helen’s personal water use  34:30 - Final reflections and farewell    SHOWNOTES Indian official fined after draining reservoir in search of mobile phone