When clients Google your name, what do you want them to learn about you? What is it that you want your brand to be known for? These are the questions you need to ask yourself when establishing the foundations of your brand. Today, we explore the key elements of building a cult-like brand, including how to get clear about the core essence of your brand and intentionally position yourself in the market. We also highlight the importance of a customer-first mentality, frequent refinement, and consistency across all digital platforms.  IN THIS EPISODE, WE TALK ABOUT: - (0:48) What it means to have a strong brand presence  - (2:28) Prioritizing client experience rather than the product  - (3:48) Making your brand stand out through market positioning, visuals, and a distinct core essence.  - (7:04) The importance of consistency across all digital platforms  - (9:05) Why you need to be frequently asking for customer feedback  - (12:22) Surrendering control and embracing the unique perspectives of your team members CONNECT WITH HANNAH: Follow the Founder: @hannahmnieves  Follow HN Haus: @hnhaus  Join our Email Community for monthly resources, tips and exclusive content!