Seth Godin is the author of 21 international bestsellers that have changed the way people think about work. Seth’s books include Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. Seth writes one of the most popular marketing blogs in the world, and two of his TED talks are among the most popular of all time. His latest book is The Song of Significance: A New Manifesto for Teams.  Timestamps for this episode are available below. Sponsors: 1Password easy-to-use and secure password manager for individuals, families, and businesses: https://1password.com/tim (14-day free trial) LinkedIn Jobs recruitment platform with 1B+ users: https://linkedin.com/tim (post your job for free) Eight Sleep’s Pod Cover sleeping solution for dynamic cooling and heating: https://eightsleep.com/tim (save $200 on the Pod Cover) Timestamps: [06:14] Writing a provocation rather than a prescription. [13:08] Divvying up concepts. [16:25] Comprehension over complication. [18:58] How Seth fulfills a blog post’s purpose. [22:28] Claude AI vs. ChatGPT. [23:41] How Seth Godin as a Service (SGaaS) maintains consistency. [27:23] Simplification over exaggeration. [31:56] Working with Isaac Asimov and getting a Clue. [36:53] How Seth moves life’s story forward (even when he loves the current chapter). [43:28] Why does Seth write? [44:59] Is an ounce of prevention worth a pound of sinecure? [45:15] Parting thoughts. * For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast. For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsors Sign up for Tim’s email newsletter (5-Bullet Friday) at tim.blog/friday. For transcripts of episodes, go to tim.blog/transcripts. Discover Tim’s books: tim.blog/books. Follow Tim: Twitter: twitter.com/tferriss  Instagram: instagram.com/timferriss YouTube: youtube.com/timferriss Facebook: facebook.com/timferriss  LinkedIn: linkedin.com/in/timferriss Past guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.