After landing a deal with Mr. Wonderful on NBC's Shark Tank, RAREFORM saw both a surge in sales and opportunity to tell their sustainability story. The line of bags, cases, and accessories are made from recycled vinyl and boast a unique business model. Upcycling the large billboards we all pass on our highways, the brains behind the bags are able to keep the material out of the landfill, create lightweight, trendy, and durable products, and give a second life to a street staple.