Getting to the top if a feat in of itself... but staying on top is even harder. In this episode, Wade and Shane discuss Trex's dominance, the competitive challenges it contends with, and its unprecedented successes. They explore the concept of brand recognition, discussing how brands like Kleenex, Coca-Cola, and Skidoo have come to define their respective product categories, just as Trex has done within the decking industry. The increasing variety among decking products presents opportunities for different brands to shine, each offering unique solutions that appeal to diverse customers. Endearing brands like Eva-Last, Millboard, and Deckorators are recognized for their avant-garde products that have redefined deck-building.   Find more The Ultimate Deck Shop: https://tuds.ca https://www.youtube.com/theultimatedeckshop https://instagram.com/theultimatedeckshop https://www.facebook.com/theultimatedeckshop https://www.tiktok.com/@theultimatedeckshop https://twitter.com/theultdeckshop