Greg McKeown is famous for simplifying his life and calling on others to do the same in his book Essentialism: The Disciplined Pursuit of Less. His newest book is called Effortless: Make It Easier to Do What Matters Most. He is also the host of the podcast “What’s Essential.” Greg and Mark talk today about his journey and learning that the best choice doesn’t always have to be the hardest. Hear how: Training your mind to ask “How can I make this effortless?” brings results like never before It's best to “Yield to Win”— it’s not always about going the harder way Defining “What does done look like?” already simplifies the next step Listen to this episode and hear how going effortless brings you exactly where you need to be.