Starting a business is tough enough as it is. That's why starting a business that isn't a true representation of who you are or what you stand for in the world is a sure recipe for disaster. But how can you start a business that is based around your passion and expertise when you don't even know where to start?  Well, the answer is simple, ask Chris Ducker.   This week's special guest on The Unconventionalists podcast is one of the most sought after authorities on the subject of personal brand businesses whose journey is one of hard work, burnout, change, success and an unwavering desire to serve those that dream of changing the world with what they know and who they strive to serve.  Unlike many other so called entrepreneurs online, Chris actually build a brick and mortar business before transitioning his attention to helping people build their expertise-based business online. He's written books, coached and mentors entrepreneurs to help them unleash their unique gifts with the world and monetise their message by building an audience of raving fans.   Chris counts as his friends the likes of Pat Flynn, Lewis Howes and Jadah Sellner to name a few.   So if you're looking for an honest conversation on what it really takes to succeed in the world of content creation, and build a powerful personal brand, look no further. This conversation is for you.   I can't wait to read your comments over on social media (@markleruste) and hear what golden nuggets you got out of our powerful conversation on all things personal branding!   Be true, be brave, be kind and let it rip!   Mark Shownotes: www.theunconventionalists.com/episode/149 Learn more at chrisducker.com and follow Chris on social media @chrisducker This week’s episode was brought to you by: The Podcast Revolution: https://theunconventionalists.com/launch-a-successful-podcast-from-scratch - Use code "PODCASTTRIBE" to get 20% off the entire course.