Do you think Facebook will still exist 10 years from now? It’s hard to envision a world without it, but think of how drastically the digital world has changed in the last 10 years. This week on The Unicorn Perspective, my guest Brendan Gahan and I discuss how we think Facebook and other giant players will adapt in the coming years, what social media users are looking for, turning down clients as an agency owner, and so much more. About the guest:  Brendan Gahan is Partner & Chief Social Officer at independent creative agency Mekanism. Gahan has been at the forefront of social & influencer marketing since 2006, developing social campaigns for brands such as Mountain Dew, Unilever, Amazon, 20th Century Fox, and The Olympics. Brendan was named to the Forbes 30 Under 30 list in 2012 and his agency was recognized as Digiday’s Digital Video Agency of the year in 2017. Gahan is a regular contributor to Entrepreneur and has recently been featured in The New York Times, The Wall Street Journal, Fast Company, The Guardian, and Ad Age for his expertise. Connect with Brendan: https://brendangahan.com/newsletter/ https://twitter.com/brendangahan https://www.linkedin.com/in/brendangahan/ https://www.tiktok.com/@brendangahan What you’ll learn: How brands are using audience segmentation nowWhy knowledge gaps are essential for the success of new businessesWhat online “campfires” are and why users seek themHow your biggest strength is your biggest weakness