The CEO of a cutting-edge fintech explain how his start-up offers investment services once reserved for the ultra-wealthy to successful professionals. As the eight cofounders of Singapore-based Arta Finance got to know one other during their years together at Google, they recognized a massive market gap for investment services aimed people like themselves: successful professionals who were doing well, but not well enough to access top-tier financial services. With a total addressable market in the trillions, they decided to launch a fintech start-up offering these elite services at scale, using a digital platform powered by AI. The venture quickly attracted prominent investors and VC funding in excess of $92 million, is already doing business in the US, and will begin operating in Singapore by early 2024. Caesar Sengupta, CEO of Arta Finance, sat down with McKinsey’s Tomas Laboutka to discuss Arta’s mission to automate public market investing and provide access to alternative assets by offering clients the services of a digital private bank and family office. See www.mckinsey.com/privacy-policy for privacy information