Ron Nelson serves as Executive Vice President of Covetrus Care Plans, a leading wellness plan and program management solution at the forefront of the veterinary industry, driving compliance, pet owner loyalty and practice revenue. With a career spanning over 10 years in the veterinary industry, Nelson brings a wealth of experience focused on wellness plan technology and program implementation. His responsibilities have ranged from brand and business strategy, sales and marketing, technology feature and capability development, as well as strategic partnerships and customer support. Under Nelson’s guidance, Covetrus Care Plans provides comprehensive solutions for independent practices while delivering enterprise-level functionality answering the specific needs of multi-location partners. Nelson Has more than 30 years’ experience in business and brand strategy, creative development, marketing planning, and business operations. He has a BA in Advertising from California State University, Fullerton.