Atul Deo, general manager for Amazon Bedrock, the generative AI service from AWS, recently shared the company’s view on the industry, use cases, technology, and how Amazon is serving its customers.  Thoughout the hour-long interview, Deo talked about his experience with machine learning in customer contact center applications, transcription services, natural language processing, and generative AI. He expands on the compay’s generative AI strategy as well as the technology architectures it supports. Prior to his role overseeing the Bedrock service, Deo worked on AWS products such as Connect, Transcribe, and CodeWhisperer. He also held roles in corporate development at Amazon and Yahoo! and began his career as a software developer.