Pricing + Positioning a Globally Dominating Luxury Beauty Brand w/ Lorraine Dallmeier
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Description
Lorraine Dallmeier is an award-winning CEO, as well as a biologist and Chartered Environmentalist. She was voted the Most Influential Person in Natural Beauty for 2020 and awarded the Digital Achiever of the Year award for the cosmetics industry by Google and Cosmetic Executive Women (CEW), for growing Formula Botanica from a tiny bootstrapped startup to a global education institution. Lorraine is on a mission to make formulation as commonplace as cookery, as she believes that anyone can learn to formulate with natural, sustainable ingredients.
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