Since 2011, the nonprofit think-tank has been gaining traction in lobbying for liberty and pushing gainful legislation in Utah and other states. For its President, , a big part of that success comes from a clever approach that sways even the politicians who are most resistant to new ideas. Connor is a prominent free market and civil liberty advocate who has authored over a dozen books in that space, including . Having been on the show with Patrick Donohoe before, Connor explains why knowledge of the law isn’t enough to make someone an effective lobbyist. He then provides some examples of how lobbyists can use clever ideas borrowed from marketing and psychology to sway lawmakers into making decisions that ultimately benefit society as a whole.   Love the show? Subscribe, rate, review, and share! Join The Wealth Standard community today: