Today's esteemed panel includes. Cian Mcloughlin, CEO of Trinity Perspectives, Andrew Barry, founder of Curious Lion, and Nick Lawrence, a curriculum design manager at Snowflake. They kick off the discussion, talking about the importance of conducting introspective client surveys and reviews to provide a more concrete understanding of the buyers' journey and allows the identification of strategic themes to further campaign initiatives. They also stress the importance of customer discovery and how the insights gathered can significantly influence win rates. The group also discusses shifting mentality from selling to helping for salespeople mindset. The episode wraps up by advocating for a larger portion of the budget to be allocated towards training sales managers in order to achieve better performance. Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate! Thank you to our sponsors: Clozd Cognism