What is the role of a salesperson?  Are you just there to persuade the buyer into choosing your product? Today Andy invites  Arlo Hill, Co-Founder at SecondBody, Keith Weightman, Regional VP at Bullhorn, and Jonathan Mahan, Co-Founder at The Practice Lab.  They start  with the reasons to knock it all down and  fundamentally change sales training and enablement, shifting focus from knowledge acquisition to skill development and problem-solving. It critically examines the traditional roles and goals of sellers, proposing a reimagination towards enabling sellers to facilitate buyers reaching clarity, solve problems, and earn the right to make recommendations. Listen to the full episode here - Apple, Andy's Website, SpotifyPlease take 1 second from your busy day and hit the subscribe button so you know when a new episode is released. Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate.