If you liked this episode, then maybe Mortons 7 week course is for you https://mortonpatterson.com/as-a-business-to-business-professional/ Morton Patterson is Business Consultant, Marshall Goldsmith Stakeholder Executive Coach, and NLP Practitioner. He has over 17 year’s experience as a consultant, coach, and professional speaker.  He works with Consultants, Coaches, small business owners, and their teams, who struggle to understand their value and identify the difference their service makes. In short – he helps clients to sell on value and not price.  Morton pioneered the Knowing Your Value and Grow Your Business Methodology, which to date has helped hundreds of independent professionals and business owners, to increase their confidence, stop charging by the hour and sell their services based on value, which has often increased their revenue by more than 50% He is a contributing author in the book Translating Coaching Codes of Practice  - a compendium for coaches and writes a weekly memo called the Business of Value where he writes about all things value. Support the show (https://paypal.me/winstonwilliamsdk?locale.x=en_US)