One of pharmaceutical companies spending 1000 crore to promote its paracetamol, Dolo has currently hit the headline. However, the company claims spending nothing more than 6-10 crore in marketing. However, it is no secret that Pharma companies being aggressive in pushing their products to doctors. From providing incentives, freebies, trips and much more, these pharma companies don't leave any stone unturned to make their product the top selling one. Joining our host Sidharth Bhatia on The Wire Talks this week is Dr. Sanjay Nagral, serving as Consultant Hepatobiliary Surgeon, Dept of Surgical Gastroenterology at Jaslok Hospital, Mumbai. The duo speaks about if these techniques harm or help the patients, massive promotional budgets' effect on the medical segment and the common man and more. Our guest also sheds light on the hospitals emphasizing patients to buy medicines from the hospital itself when a person is undergoing treatment or admitted. In this case how a patient is supposed to vest faith in the doctors? Don't forget to tune into this episode of The Wire Talks. Follow Dr. Sanjay Nagral on Twitter @sanjaynagral Follow Sidharth Bhatia on Twitter and Instagram @bombaywallah and https://instagram.com/bombaywallah You can listen to this show on The Wire's website, the IVM Podcasts website, app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.